Senior Product Designer

I craft products that people love

From building Egypt's first embedded investing experience at Telda to scaling a B2B marketplace at MaxAB across 5 markets, I turn complex financial and commerce systems into products people actually trust and use.

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Hadeer Hesham
● Fintech
◆ E-commerce
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Product Design Fintech E-commerce User Research Interaction Design Prototyping Usability Testing Mobile Design Figma Product Strategy Product Design Fintech E-commerce User Research Interaction Design Prototyping Usability Testing Mobile Design Figma Product Strategy
01 / Selected Work

Case studies

Deep dives into product design work — from research and strategy through design, testing, and impact.

Telda

Product Design · Stocks & Investing

Making investing accessible for everyone

Designing intuitive stock trading and portfolio management experiences for a mobile-first fintech platform.

Telda Investment app screens
Coming Soon Detailed case study for the Telda stocks experience is on the way.
Telda

Product Design · Savings & Money Management

Reframing money segregation into a daily saving product

Transforming Spaces from a passive holding feature into an active savings product with daily returns, zero fees, and instant access.

Telda Daily Saver Space screens
View Case Study Daily Saver Space — grow idle balances with zero friction.
Maxab

Product Design · Marketplace & E-commerce

Streamlining the B2B retail experience

End-to-end marketplace design for a platform connecting retailers with suppliers across Egypt.

Maxab marketplace — B2B retail platform screens
View Case Study B2B marketplace connecting retailers with suppliers across Egypt.
02 / About

Designer who thinks in products

I design products where money moves. At Telda, I built Egypt's first embedded investing experience from zero to 8,000 first trades in two weeks. At MaxAB, I scaled a marketplace to 28.6% conversion and drove a 500% increase in fintech service visits. I think in systems, ship with data, and lead designers who do the same.

End-to-End Ownership

From research and UX strategy through design, testing, and post-launch iteration. I own the full product cycle, not just screens.

Data-Informed Design

Mixpanel funnels, Metabase queries, and user interviews shape every decision. I measure what I ship and iterate on what the data reveals.

Complex Systems, Simple UX

Trading flows, credit lines, settlement rules, KYC verification. I translate regulated, complex domains into interfaces anyone can use.

Design Leadership

Leading and mentoring product designers, building design systems, and aligning design execution with business and UX goals across teams.

Trading & Fintech E-commerce & Marketplace UX Strategy Data-Informed Design Design Systems Rapid Prototyping Journey Mapping Interaction & Motion Design Figma Mixpanel Metabase Framer Maze
03 / Approach

How I work

I've learned that the best products come from understanding people first, then building systems that make complex things feel simple.

Talk to users, then design

At Telda, I interviewed traders and non-traders to validate mental models before designing a single screen. At MaxAB, launch findings shaped every iteration. Research isn't a phase, it's how I think.

Ship, measure, iterate

I track funnels, spot drop-offs, and optimize. A 42% uplift in offer conversions, a 500% increase in fintech visits, an 82% order completion rate. I design for outcomes, not deliverables.

Embed with the team

I sit with product, engineering, and compliance. At Telda, that meant navigating regulatory constraints alongside UX. At MaxAB, it meant aligning design across 5 markets. The best work happens when design is part of the conversation, not downstream of it.

04 / Experience

Where I've been

Jul 2025 — Present
Senior Product Designer
Telda
Leading end-to-end design for trading and investments. Built Egypt's first embedded investing experience: market, limit, and stop orders, mutual funds, cash management, and Daily Saver Space. 8K first trades in two weeks, 89% first-trade completion, designing for EGP 1B+ AUM. Leading a team of product designers.
Jan 2024 — Jul 2025
Product Designer II
MaxAB
Led the marketplace vertical launch end-to-end across retailer app and seller/admin portals. 28.6% conversion in two months, 40% repeat rate, 17.6% churned user reactivation. Led the super app growth strategy: 500% increase in fintech visit rate and 50% reduction in acquisition cost through e-KYC.
Sep 2022 — Jan 2024
Product Designer I
MaxAB
Redesigned the retailer app: offers, loyalty, digital wallets, credit, loans, and complaints across 5 markets. Drove 42% uplift in offer conversions, designed Payment on Credit achieving 35% conversion and 77% MoM retention. Built reusable design system components reducing design-dev errors by 30%.
Nov 2021 — Aug 2022
UI/UX Designer
Swira Designs
Directed UI design for 3 web and mobile app projects end-to-end. Ran research, wireframes, testing, and prototyping, improving client retention by 30%.
05 / Contact

Let's build
something together

Currently designing at Telda. Open to conversations about fintech, e-commerce, and products where design has a measurable impact on the business.

Email LinkedIn Download CV

hadeerhesham661@gmail.com · +201121514467 · Cairo, Egypt